With The Super Mario Bros. Movie smashing all sorts of records, are theatrical movie releases becoming just another part of the overall quest for long-term brand power?
Continue reading “Are theatrical releases becoming just another part of the movie marketing strategy?”
Part of the University Teaching Academy’s pathway to a Masters in Higher Education at Manchester Met, FLEX 30 is a 30-credit module which asks participants to create a 3,000 portfolio based around practical activities and reflective learning.
Continue reading “FLEX 30: Using pedagogy, professional expertise and critical reflection to create a pathway to teaching”
The #Gentleminions trend was annoying, pointless and probably very short-lived. But it was also a massive missed opportunity for cinemas, who chose instead to be despicable.
Continue reading “Why #Gentleminions was a missed brand opportunity for cinema chains”
Red Hot Chili Peppers have returned with a double album, and legendary guitarist John Frusciante is back in the band – so why am I nervous?
Continue reading “Unlimited love/hate: My life with Red Hot Chili Peppers (an album review)”
In support of my first FLEX 30 activity, I observe and participate in a student seminar, using the opportunity to consider the dynamic between myself and my academic colleague – and looking at how I can learn from this as part of my own teaching journey.
Continue reading “FLEX 30 – Activity 1: Reflecting on the academic / practitioner dynamic in problem-based learning”
In support of my second FLEX 30 activity, I deliver a workshop presentation designed to give students an overview of basic marketing principles – and reflect on how I create and deliver this content in a classroom environment.
Continue reading “FLEX 30 Activity 2: Reflecting on the delivery of a workshop presentation”
In support of my FLEX 30 reading and learning, I reflect on Parkin’s Developing Sustainable Resilience in Higher Education (2020) – and how it reframes my own recent experiences as a marketing professional in higher education.
Continue reading “Reflecting on Parkin’s Developing Sustainable Resilience in Higher Education”I was asked by a student what they could do now to get ahead for a future career in marketing. So, while there are a hundred answers I could give, here are five for now…
Continue reading “What advice would I give to a first year student looking to get ahead of their future career in marketing?”
OK, so when it comes to reminiscing over dead formats, it’s fair to say I’ve got previous. But my latest format obsession is more practical than nostalgic – and I think I might be on to something.
Continue reading “I’ve seen the future… and it’s on Compact Disc.”
I was pretty certain it would be impossible to excite me about a fourth dose of The Matrix, but a smart bit of marketing was enough to make me shut up and take my meds.
Continue reading “How Warner Bros won me over with a smart bit of Matrix 4 marketing”