Beyond the Neon Episode 5: 1980s Cinema and the Birth of Film Marketing

Beyond the Neon returns with the first of a series of podcasts looking at movie marketing and promotion.

In this podcast episode, I explore the birth of film marketing through film posters and early movie marketing campaigns. I also look at how this changed over the decades in response to the social and political landscape of 1980s popular culture.

You can subscribe, download or stream the show using the link/player below:

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Music for the show is kindly supplied by the magnificent Lord of Synth Isidorsupport his work by downloading it here!


Berzsenyi, Chrystine – Evil, Beautiful, Deadly: Publicity Posters of Drive-in Horror’s Monstrous Women (Rhodes, 2003: 169)

Briggs, Asa, and Burke, Peter – A Social History of the Media, 2002 Polity Press

Hill, John – British Cinema in the 1980s: Issues and themes, 1999 Clarendon Press

Kennedy, Matthew – Roadshow!: The Fall of Film Musicals in the 1960s, 2014 Oxford University Press

Rhodes, Gary D, (Ed) Horror at the Drive-In: Essays in Popular Americana, 2003 McFarland & Company

Winthrop, Jordan – The Americans: A History, 1996 McDougal Littell

Podcast: 1980s Cinema and the Birth of Film Marketing
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Podcast: 1980s Cinema and the Birth of Film Marketing
Where did film marketing begin and what did it look like the 80s? Your film marketing expert Noel Mellor investigates.
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Beyond the Neon
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