Beyond the Neon Episode 6: ‘High concept’ and movie marketing magic

The second in a three-part series looking at film marketing in the 1980s, Beyond the Neon returns to look at how VHS innovation and high concept movies defined advertising approaches during the decade.

In this show, I look at how genre pioneers like Charles Band and Lloyd Kaufman re-used old movie marketing techniques to make the most of new technology, and consider the Ghostbusters campaign as one of the best examples of high concept marketing.

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Music for the show is kindly supplied by the magnificent Lord of Synth Isidorsupport his work by downloading it here!


Jordan, Chris – Movies and the Reagan Presidency: Success and Ethics, Praeger 2003

Wyatt, Justin – High Concept: Movies and Marketing in Hollywood, 1994 University of Texas Press

Martin, John – Seduction of the Gullible: The Truth Behind the Video Nasty Scandal, 2007 Stray Cat Publishing Ltd