Beyond the Neon Episode 7: Late 80s Movie Branding and Advertising Perceptions

The final part of the Beyond the Neon film marketing trilogy looks at the end of the 1980s and how popular culture was reacting to the advertising explosion of the decade.

The show explores the massive marketing and merchandising behind Tim Burton’s Batman (1989) as well as how the advertising industry was represented on screen in British and American film – and how this was a reflection of the political landscape on both sides of The Atlantic.

You can subscribe, download or stream the show using the link/player below:

>>Subscribe via iTunes (and please leave a review!)<<

>>Stream via Libsyn<<


Bailey, Jason – How ‘Batman’ Changed the Summer Blockbuster Forever, Flovorwire June 2014:

Barker, Adam – Business as Usual?: British Cinema in an Enterprise Culture, Monthly Film Bulletin Vol. 56, Issue 667 (Aug 1, 1989), British Film Institute

Muir, John Kenneth – The Films of John Carpenter, 2000 McFarland & Company, Inc.

Reinhart, Mark S – The Batman Filmography: Live Action Features, 1943-1997, 2005 McFarland & Company, Inc.