FLEX 30 – Activity 1: Reflecting on the academic / practitioner dynamic in problem based learning

In support of my first FLEX 30 activity, I observe and participate in a student seminar, using the opportunity to consider the dynamic between myself and my academic colleague – and looking at how I can learn from this as part of my own teaching journey.

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FLEX 30 Exercise: Reflecting on Parkin’s Developing Sustainable Resilience in Higher Education

In support of my FLEX 30 reading and learning, I reflect on Parkin’s Developing Sustainable Resilience in Higher Education (2020) – and how it reframes my own recent experiences as a marketing professional in higher education.

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FLEX 30 – Exercise: What advice would I give to a first year student looking to get ahead of their future career in marketing?

This week, I was asked by a student what they could do now to get ahead for a future career in marketing. So, while there are a hundred answers I could give, here are five for now…

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How Warner Bros won me over with a smart bit of Matrix 4 marketing

I was pretty certain it would be impossible to excite me about a fourth dose of The Matrix, but a smart bit of marketing was enough to make me shut up and take my meds.

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Is the Netflix ‘house style’ a sustainable marketing approach?

Netflix has continued to use its brand identity to not just sell its service, but influence the marketing of the content it produces. But is that approach sustainable?

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