The #Gentleminions trend was annoying, pointless and probably very short-lived. But it was also a massive missed opportunity for cinemas, who chose instead to be despicable.
Continue reading “Why #Gentleminions was a missed brand opportunity for cinema chains”
I was pretty certain it would be impossible to excite me about a fourth dose of The Matrix, but a smart bit of marketing was enough to make me shut up and take my meds.
Continue reading “How Warner Bros won me over with a smart bit of Matrix 4 marketing”
Netflix has continued to use its brand identity to not just sell its service, but influence the marketing of the content it produces. But is that approach sustainable?
Continue reading “Is the Netflix ‘house style’ a sustainable marketing approach?”
It’s not easy to capture a whole movie in an image and create art at the same time, but I think Paramount just did it.
Continue reading “Ok, that’s the movie poster of the year.”