With The Super Mario Bros. Movie smashing all sorts of records, are theatrical movie releases becoming just another part of the overall quest for long-term brand power?
Continue reading “Are theatrical releases becoming just another part of the movie marketing strategy?”
The #Gentleminions trend was annoying, pointless and probably very short-lived. But it was also a massive missed opportunity for cinemas, who chose instead to be despicable.
Continue reading “Why #Gentleminions was a missed brand opportunity for cinema chains”
This week, I was asked by a student what they could do now to get ahead for a future career in marketing. So, while there are a hundred answers I could give, here are five for now…
Continue reading “FLEX 30 – Exercise: What advice would I give to a first year student looking to get ahead of their future career in marketing?”