Are theatrical releases becoming just another part of the movie marketing strategy?

With The Super Mario Bros. Movie smashing all sorts of records, are theatrical movie releases becoming just another part of the overall quest for long-term brand power?

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FLEX 30 – Exercise: What advice would I give to a first year student looking to get ahead of their future career in marketing?

This week, I was asked by a student what they could do now to get ahead for a future career in marketing. So, while there are a hundred answers I could give, here are five for now…

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