One of the greatest things about film marketing is how it can so succinctly summarise the year gone by – and usually in a more concise way than the movies themselves. Stylistically, 2018 was a year that once again borrowed much from the marketing materials of the past, but managed to push things forward visually …
Ok, so a couple of things before we start. First off, Marvel doesn’t really have a movie marketing problem. In the last ten years, its films have racked up an estimated 687.2 kazillion* dollars and its success doesn’t look like slowing down any time soon. Secondly, I’m aware Spider-man: Far From Home isn’t strictly speaking …
Beyond the Neon returns with the first of a series of podcasts looking at movie marketing and promotion. In this podcast episode, I explore the birth of film marketing through film posters and early movie marketing campaigns. I also look at how this changed over the decades in response to the social and political landscape …