There was a time that ‘influencer marketing’ was the hot new thing. Something young marketing executives pitched to their managers as a trend worth investigating. Then the CEOs started having conversations with their kids about Instagram at the weekend and suddenly everyone was talking about it. Agency and client meeting rooms across the world came …
One of the greatest things about film marketing is how it can so succinctly summarise the year gone by – and usually in a more concise way than the movies themselves. Stylistically, 2018 was a year that once again borrowed much from the marketing materials of the past, but managed to push things forward visually …
Ok, so a couple of things before we start. First off, Marvel doesn’t really have a movie marketing problem. In the last ten years, its films have racked up an estimated 687.2 kazillion* dollars and its success doesn’t look like slowing down any time soon. Secondly, I’m aware Spider-man: Far From Home isn’t strictly speaking …
Beyond the Neon returns with the first of a series of podcasts looking at movie marketing and promotion. In this podcast episode, I explore the birth of film marketing through film posters and early movie marketing campaigns. I also look at how this changed over the decades in response to the social and political landscape …
The way we do everything is changing. According to the internet (which never lied to us), the way we shop is changing, the way we learn is changing. Even the way we eat… changing. It’s evolution baby. But is change really such a good thing? For over a decade now, writing has been part of …