Opinion

Marketing: Your mum hates influencers and your mate Dave is ripping you off.

There was a time that ‘influencer marketing’ was the hot new thing. Something young marketing executives pitched to their managers as a trend worth investigating. Then the CEOs started having conversations with their kids about Instagram at the weekend and suddenly everyone was talking about it. Agency and client meeting rooms across the world came …

Pop culture: “I’m as confused as hell, and I’ve got no choice but to take it anymore…”

I try not to get too involved in political debate online. Primarily because it’s not the best place to have any kind of meaningful conversation, but also because its so open to misunderstanding or hijack by some friend, friend-of-a-friend, follower or follower-of-a-follower with whom I have little in common. But every now and then, I …