With The Super Mario Bros. Movie smashing all sorts of records, are theatrical movie releases becoming just another part of the overall quest for long-term brand power?
Continue reading “Are theatrical releases becoming just another part of the movie marketing strategy?”The #Gentleminions trend was annoying, pointless and probably very short-lived. But it was also a massive missed opportunity for cinemas, who chose instead to be despicable.
Continue reading “Why #Gentleminions was a missed brand opportunity for cinema chains”