Part of the University Teaching Academy’s pathway to a Masters in Higher Education at Manchester Met, FLEX 30 is a 30-credit module which asks participants to create a 3,000 portfolio based around practical activities and reflective learning.
Continue reading “FLEX 30: Using pedagogy, professional expertise and critical reflection to create a pathway to teaching”In support of my first FLEX 30 activity, I observe and participate in a student seminar, using the opportunity to consider the dynamic between myself and my academic colleague – and looking at how I can learn from this as part of my own teaching journey.
Continue reading “FLEX 30 – Activity 1: Reflecting on the academic / practitioner dynamic in problem-based learning”In support of my second FLEX 30 activity, I deliver a workshop presentation designed to give students an overview of basic marketing principles – and reflect on how I create and deliver this content in a classroom environment.
Continue reading “FLEX 30 Activity 2: Reflecting on the delivery of a workshop presentation”I was asked by a student what they could do now to get ahead for a future career in marketing. So, while there are a hundred answers I could give, here are five for now…
Continue reading “What advice would I give to a first year student looking to get ahead of their future career in marketing?”In support of my FLEX 30 reading and learning, I reflect on Parkin’s Developing Sustainable Resilience in Higher Education (2020) – and how it reframes my own recent experiences as a marketing professional in higher education.
Continue reading “Reflecting on Parkin’s Developing Sustainable Resilience in Higher Education”I was pretty certain it would be impossible to excite me about a fourth dose of The Matrix, but a smart bit of marketing was enough to make me shut up and take my meds.
Continue reading “How Warner Bros won me over with a smart bit of Matrix 4 marketing”It’s not easy to capture a whole movie in an image and create art at the same time, but I think Paramount just did it.
Continue reading “Ok, that’s the movie poster of the year.”