Programme Leadership and Lecturing
In April 2022, I took on the role of Programme Leader and Lecturer on the Digital Video Production and Marketing BA at University of Salford. Since then, I’ve been redeveloping and delivering the programme to a rapidly growing cohort, ensuring it is fully equipped to turn out the digital marketing creatives of the future.
Postgraduate Higher Education Studies
A selection of papers, articles and posts completed as part of my Postgraduate Certification and Diploma in Higher Education at Manchester Metropolitan University:
Using pedagogy, professional expertise and critical reflection to create a pathway to teaching
Reflecting on the academic / practitioner dynamic in problem-based learning
Reflecting on the delivery of a workshop presentation
Reflecting on Parkin’s Developing Sustainable Resilience in Higher Education
What advice would I give to a first year student looking to get ahead of their future career in marketing?
Guest Lecturing: Manchester Metropolitan University (2014-2021)
“Noel’s lectures on the history and technique of content disciplines has given students an invaluable insight into the marketing profession, while his continued input has helped shape our Unit X programme.”
Dr Emily Brick – Programme Leader, Film and Media Studies
The following guest lectures are just a few of those delivered to year 1 and year 2 undergraduate Film and Media BA students between 2014 and 2021 around the subject of digital marketing, content production and media careers
FILM BLOGGING, SOCIAL NETWORKS AND MEDIA CAREERS
Note: The video above is a shorter online version of the lecture created for 20/21
- Careers in media and marketing
- Extracurricular work in ‘content’
- The importance of keeping busy!
- 5 tips for better blogging
- 5 tips for better social media
- What makes content ‘stick’
COMMERCIAL BLOGGING AND REACTIVE MEDIA
- How brands adopt digital innovation
- The history of commercial ‘blogs’
- Good branded blog examples
- Brands adopt social media
- ‘Adopt or avoid’ new platforms
- ‘Reactive’ social media content
In addition to lectures on digital marketing, content production and media careers, I’ve also been given the opportunity to deliver talks on topics more specifically related to my interests in film, popular culture and home video.
VHS HISTORY AND CULTURE
Note: The video above is a shorter online version of the lecture created for 20/21
- Intro / Adventures in VHS
- The history of home video in the UK
- Controversies and format war
- VHS marketing and artwork
- The death of VHS and Beta
- Cultural impact and resurgence
CLIFF TWEMLOW: THE MANCUNIAN MAN
- The history of VHS as a format
- Filmmaking innovation in VHS
- The music/books of Cliff Twemlow
- The films of Cliff Twemlow
- The death of Cliff (and VHS)
- The lost legacy of Cliff Twemlow
UNIT X COLLABORATION (2014-2016)
“Noel’s enthusiastic and inspirational input provided useful experience for students interested in content, social media and marketing – and several have used these to develop careers in the area on graduation.”
Dr Joan Ormrod – (former) Programme Leader, Film and Media BA
In 2014, I worked closely with the Film and Media BA Unit X course leader to develop a programme that would give students a chance to take part in a live brief with my agency MEC.
A series of lectures and workshops introduced students to our client to EE and take part in ideas generations sessions at the agency itself.
Students were introduced to our team to broaden their understanding of agency roles and responsibilities, presenting their ideas back to these colleagues later. Three winners were also selected and awarded a brand new Samsung Galaxy smartphone courtesy of EE.