With The Super Mario Bros. Movie smashing all sorts of records, are theatrical movie releases becoming just another part of the overall quest for long-term brand power?
Continue reading “Are theatrical releases becoming just another part of the movie marketing strategy?”
The #Gentleminions trend was annoying, pointless and probably very short-lived. But it was also a massive missed opportunity for cinemas, who chose instead to be despicable.
Continue reading “Why #Gentleminions was a missed brand opportunity for cinema chains”
Red Hot Chili Peppers have returned with a double album, and legendary guitarist John Frusciante is back in the band – so why am I nervous?
Continue reading “Unlimited love/hate: My life with Red Hot Chili Peppers (an album review)”
Frusciante may be one of the most talented songwriters of his generation – but has his association with the Red Hot Chili Peppers tarnished his reputation?
Continue reading “Underrated: The tarnished legacy of John Frusciante”
OK, so when it comes to reminiscing over dead formats, it’s fair to say I’ve got previous. But my latest format obsession is more practical than nostalgic – and I think I might be on to something.
Continue reading “I’ve seen the future… and it’s on Compact Disc.”
I was pretty certain it would be impossible to excite me about a fourth dose of The Matrix, but a smart bit of marketing was enough to make me shut up and take my meds.
Continue reading “How Warner Bros won me over with a smart bit of Matrix 4 marketing”
Netflix has continued to use its brand identity to not just sell its service, but influence the marketing of the content it produces. But is that approach sustainable?
Continue reading “Is the Netflix ‘house style’ a sustainable marketing approach?”
It’s not easy to capture a whole movie in an image and create art at the same time, but I think Paramount just did it.
Continue reading “Ok, that’s the movie poster of the year.”
Podcasts have never been bigger, more popular or more profitable… so after 12 years, why have I decided that now is the time to get out?
Continue reading “Why I’m quitting podcasting”