Are theatrical releases becoming just another part of the movie marketing strategy?

With The Super Mario Bros. Movie smashing all sorts of records, are theatrical movie releases becoming just another part of the overall quest for long-term brand power?

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Unlimited love/hate: My life with Red Hot Chili Peppers (an album review)

Red Hot Chili Peppers have returned with a double album, and legendary guitarist John Frusciante is back in the band – so why am I nervous?

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How Warner Bros won me over with a smart bit of Matrix 4 marketing

I was pretty certain it would be impossible to excite me about a fourth dose of The Matrix, but a smart bit of marketing was enough to make me shut up and take my meds.

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Is the Netflix ‘house style’ a sustainable marketing approach?

Netflix has continued to use its brand identity to not just sell its service, but influence the marketing of the content it produces. But is that approach sustainable?

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